I saw this article on espn.com during lunch today. It is about how Madden is keeping track of all statistics that are played by online users and then tweaking next year's product to provide for better competition and user friendliness. The most unique statistic is that an average NFL playbook on Madden has 330 plays and an average user only uses 13 plays per game. I found it pretty interesting.

http://sports.espn.go.com/videogames/...